Tango focuses on Halloween in latest ad activity

Tango’s latest promotional activity will see it look to become Halloween’s ’official’ sponsor.


The soft drink’s owner Britvic is launching a programme of activity this Halloween to drive soft drinks sales in October, which will extend on existing work by ad agecy Bartle Bogle Hegarty.

The Halloween activity will play on the soft drinks brand’s tongue-in-cheek advertising and will extend its popular and long-standing ’side effects’ campaign.

Featuring across all 330ml, and 2l packs from October, symptoms of Tango consumption will be communicated to consumers using the wording ’Too much Tango turns you into a Zombie.’

This will be complemented by a collectable Zombie design and an on-pack message reading ’Don’t be seen dead drinking anything else’.

Zombie PR events will also take place during October and will feature on both www.facebook.com/youvebeentangoed and www.youtube.com/tango.

Adam Goodger, Tango senior brand manager, says: “Increasingly Halloween is providing a big opportunity for retailers to boost their sales. From having a carefully-planned Halloween party to a big night in with a scary film, Halloween is a perfect fit for Tango with its so-called sponsorship and limited edition packaging.”

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.


Is online grocery what Morrisons needs?

Rosie Baker

Speculation is rife that Morrisons’ new CEO Dalton Philips will announce the supermarket chain’s debut into online shopping later this week. Is online grocery what Morrisons needs to grow its market share? Currently, Morrisons is the smallest of the “Big Four” supermarkets and holds 11.6% of the market, according to the latest Kantar Worldpanel supermarket […]


Car insurers set up speed trap to catch online customers

Marketing Week

Dutch insurance company FBTO was founded in 1956 and is part of the financial services company Achmea, the largest insurance group in the Netherlands. It has been using customer insight software from Speed-Trap since 2006 to fine-tune online marketing strategies based upon the motivations and reactions of its site visitors. FBTO now converts hundreds of […]


    Leave a comment