Target Direct has created a direct marketing campaign on the theme of bandages for the British Legion Poppy Appeal.
Ocean Spray is to extend its yogurt range by adding fat-free and low-fat probiotic yogurts with natural plant extracts. Ocean Spray will spend &£6m on marketing the brand in the coming year.
Treetop Media is launching Football Mad, aimed at six- to ten-year-old boys. The magazine, priced at £1.75, will be available on October 23.
The Diary has been ejected from many a hostelry for spilling crème de menthe on the billiard table – glasses just don’t seem to be as stable as they once were. So the news that a humble weaver called Milliken is boasting of his ability to desp
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.