Target Direct creates Poppy Appeal campaign
Target Direct has created a direct marketing campaign on the theme of bandages for the British Legion Poppy Appeal.
Target Direct has created a direct marketing campaign on the theme of bandages for the British Legion Poppy Appeal.
Ocean Spray is to extend its yogurt range by adding fat-free and low-fat probiotic yogurts with natural plant extracts. Ocean Spray will spend &£6m on marketing the brand in the coming year.
Treetop Media is launching Football Mad, aimed at six- to ten-year-old boys. The magazine, priced at £1.75, will be available on October 23.
The Diary has been ejected from many a hostelry for spilling crème de menthe on the billiard table – glasses just don’t seem to be as stable as they once were. So the news that a humble weaver called Milliken is boasting of his ability to desp
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.