Targeting
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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Why P&G is moving away from targeted Facebook advertising
Leonie RoderickProcter & Gamble has admitted its targeting went “too narrow” and that mass reach remains important as it looks to stay front of consumers’ minds.
How startups can use marketing to attract investors and fight off competition
Jonathan BaconMore than 600,000 startups were registered in the UK last year but those that have the best chance of securing funding for future growth are the ones that put marketing high on the agenda.
How marketers can use data to deliver on-brand promises in a targeted way
David BurrowsTargeted marketing means tailoring your messages to the preferences of different audience segments, but how do brands achieve this while staying true to the central promises they make to all customers?
Marketers share the ‘game changing’ advice that helped them think differently
Marketing Week ReportersMake time, think beyond marketing and put customers above all else – we asked some of the world’s leading marketers to share one piece of advice that has worked for them.
Marketers on the ‘game-changing’ impact of menopause awareness
Charlotte RogersWith 47% of the public saying menopause is still a taboo topic, marketers are fighting to raise awareness of the symptoms and take the pressure off women, enabling them to enjoy fulfilling careers well into their 50s and beyond.
Marketoonist on marketing in the metaverse
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketing salaries jump ‘by as much as 50%’ as job market bounces back
Michaela JeffersonThere are now more marketing roles available than candidates to fill them, which is pushing salaries up and creating a “war for talent”.