Targeting
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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Why P&G is moving away from targeted Facebook advertising
Leonie RoderickProcter & Gamble has admitted its targeting went “too narrow” and that mass reach remains important as it looks to stay front of consumers’ minds.
How startups can use marketing to attract investors and fight off competition
Jonathan BaconMore than 600,000 startups were registered in the UK last year but those that have the best chance of securing funding for future growth are the ones that put marketing high on the agenda.
How marketers can use data to deliver on-brand promises in a targeted way
David BurrowsTargeted marketing means tailoring your messages to the preferences of different audience segments, but how do brands achieve this while staying true to the central promises they make to all customers?
Premier Foods confident consumers won’t ‘trade down’ to own-label
Niamh CarrollConvinced more consumers will buy into its brands amid the cost of living crisis, Premier Foods plans to continue investing in marketing to grow market share.
Asda talks up ‘massive’ opportunity for retail media
Charlotte RogersAs we head towards a cookie-less future and brands explore the open web, Asda’s Alex Crowe believes now is the time for retail media to shine.
Virgin Media on avoiding ‘innovation for the sake of innovation’
Michaela JeffersonMarketing director Amy Gilbert explains how the broadband firm ensures its marketing innovations are relevant, credible and connected to the brand.
How the role of the CMO is evolving in an increasingly digitalised world
Marketing Week PartnerInsight-driven decisions and a data culture that supports creativity are the lynchpins of the CMO role in today’s digital economy.