TBWA/London has created the first masterbrand advertising campaign for yoghurt brand MÃÂ¼ller under the tagline ‘Lead a MÃÂ¼ller Life’. The campaign will run from this month and will include television, outdoor, national newspaper and consumer media.
Founded by Direct Line’s Mark Evans, the Sprintathon has been revived to “welcome back” the UK marketing industry post-Covid while raising funds for Stand Up to Cancer.
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The postponement of the Tokyo Olympics and Euro 2020 tournament may have given sponsors time to rethink and restrategise, but a year on they want sports fans to start believing the hype.