TBWA/London creates new 3 ad

TBWA/London has created a new ad for third-generation mobile phone company 3.

TBWA/London has created a new ad for third-generation mobile phone company 3. The ad features the former Brookside actress Anna Friel, as predicted in Marketing Week last year (MW December 11, 2003). The multi-million pound campaign will be supported by outdoor, radio and press advertising. The ads, which break on Saturday (February 14) on ITV1 are aimed at 16- to 34-year-old consumers. Graeme Oxby, 3’s marketing chief, says the company chose Friel because she fits the brand’s qualities, as she is ‘playful and quirky’. The company has a lot riding on the success of this latest advertising campaign. By the end of last year the company had signed up just 250,000 customers – far short of its original target of 1 million.


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Marketing Week

British companies such as British Airways, Barclays and Norwich Union, which have call centres in India, are expected to be accused of a lack of corporate social responsibility (CSR), following reports of a surge in the number of suicides and stress-related problems among workers in the Indian call centre industry. It has been reported in […]

Mall and response

Marketing Week

It’s not enough to fill up stores with gaudy banners and loud brand messages, says Victoria Furness. Retailers need to get inside consumers’ minds when they are designing their in-store environments

Fall in UK distribution casts doubt over future of 555s

Marketing Week

The future of British American Tobacco’s (BAT) 555 cigarettes is in doubt in the UK following the decision of several major supermarket chains to delist the brand only two years after it was launched. The brand now has limited distribution in the UK, despite being launched with an advertising campaign worth close to &£15m at […]


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