TBWA/London develops FCUK FM campaign
TBWA/London is to develop a global press, outdoor and TV campaign for the launch of FCUK FM in April. The station has appointed Exposure Digital to design and build its microsite.
TBWA/London is to develop a global press, outdoor and TV campaign for the launch of FCUK FM in April. The station has appointed Exposure Digital to design and build its microsite.
As CMOs come under pressure to do more with less, marketing budgets as a percent of company revenue have dropped to 7.7%.
Giffgaff’s marketing strategy director says it is set up to give equal weight to “people, planet and profit”.
Brands shouldn’t try to “construct” a purpose, says Oatly chief creative officer John Schoolcraft, adding that Oatly’s purpose comes “easy” for it.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here