Athletics brand New Balance is to launch a range of fashion sport shoes, its first dedicated fashion line. The PF Flyer brand will be launched in April in the UK, Italy, France and Japan. The brand will launch with low-cut and high-cut styles in two or three colours. A leather range will follow in August. […]
While there were no changes to overall marketing budgets in the second quarter, according to the IPA’s quarterly Bellwether, marketers increased spend on main media advertising, suggesting they are investing in long-term brand health.
Digital TV is becoming ever more popular among consumers, yet it lags behind in advertisers’ plans. Yet as the siloes between digital and TV break down, it is an area brands should find worth exploring.
NatWest picked the right time to be the main sponsor of England cricket after both the men’s and women’s teams won the World Cup, with sport sponsorship playing a key role in turning around perceptions of the brand.