Team Saatchi creates Sport England drive
Team Saatchi has created a campaign for Sport England to encourage people to do more physical activity ahead of the London Olympics in 2012.
Team Saatchi has created a campaign for Sport England to encourage people to do more physical activity ahead of the London Olympics in 2012.
The Advertising Standards Authority (ASA) has decided not to uphold a complaint filed by the Food Commission against a Cereal Partners UK print campaign for Nestlé Cheerios. The Food Commission objected to the ad with the strapline “Good eating habits are easy to pick up”, on the grounds that the ad implies the cereal is […]
Tourism Ireland has awarded a three-year E2.6m (£1.75m) Web development contract to a team comprising technology company LB Icon and its sister company, full-service digital agency Wheel.
Reality television star Tim Campbell has launched a new health and beauty range in his role as project director at Amstrad. Campbell emerged victorious on hit BBC2 show The Apprentice, which pitted contestants against each other to win a job at Sir Alan Sugar’s company. He has been working at Amstrad for a year and […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?