Only one in five CMO-CFO relationships are truly collaborative
Chris SutcliffeResearch from the CMO Council finds that despite the importance of intra-department collaboration, true collaboration is extremely rare.
Aldi bolsters UK marketing team with appointment of joint marketing director
Chris SutcliffeKrysten Halley will join the supermarket chain, joining its existing marketing director Jemma Townsend in the role.
Waitrose creates three new roles to bolster marketing team
Niamh CarrollThe new roles will see the brand and customer experience teams come together to take relationships with customers “to the next level”, according to Waitrose customer director Nathan Ansell.
What actually is a fractional CMO?
Molly InnesStretched businesses are making their budgets go further by hiring in a CMO for a day a week, while marketers themselves are eyeing up the opportunity to tap into variety.
Trinny London CMO on building a beauty brand from scratch
Molly InnesThe brand, launched in 2017 by Trinny Woodall, has focused on community to power its rise, says CMO Shira Feuer.
How investing in ‘cross-functional’ talent helps Weetabix stay on top
Josh StephensonWeetabix is a brand that has been unafraid to experiment with its marketing team structure and allow talent to move across business functions, something which marketing director Francesca Theokli says sets it apart.
Job title inflation in marketing on the rise
Josh StephensonResearch shows that job titles, such as VP of marketing and CMO, are being listed with limited experience requirements as firms look to attract and retain talent in a competitive jobs market.
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Henkel CEO: ‘Streamlined’ company is driving more efficient marketing
Niamh CarrollHenkel has been undergoing a restructure in its consumer brands division since early 2022, something which CEO Carsten Knobel says has led to more “focused” marketing.
Ex-CMO Ottokar Rosenberger named CEO of Rated People
Josh StephensonThe former marketer is returning to the company he helped grow 15 years ago when he was chief commercial officer.
Three good things that become terrible when marketers combine them
Helen EdwardsLike toxic interactions in medicine, each one alone can improve your team’s work, but taken together they will kill your productivity and decision-making.
Green shoots? The state of marketing recruitment
Molly InnesThe half way point in the year has seen many companies looking again at recruitment plans. For those filling roles, and those seeking, the outlook is mixed.
Kraft Heinz: ‘If we don’t have consumers at the centre of everything then we’ve lost’
Lucy TesserasThe food giant’s chief growth officer, Diana Frost, says tech should be viewed as an enabler and that marketers’ core focus must always be the customer.
How Gorillas overcame ‘friction’ to align brand and performance
Molly InnesDespite early challenges aligning its marketing teams and receiving a ban from the ASA, Gorillas is committed to marketing as one of the remaining fast delivery startups.
‘It’s a reflection of culture’: The evolution of B2B employer branding
Molly InnesIn a challenging recruitment market, B2B businesses are focusing on their employer branding to attract top talent. Those who neglect it could be left behind.
Most CMOs lack confidence in their sales and marketing model, study finds
Matthew ValentineThe majority of sales and marketing organisations have failed to adapt fast enough as the digital landscape evolves, the report by the CMO Council finds.