Burberry appoints new CMO to ‘strengthen’ brand amid sales slump
Hannah RashbassEx-Gucci CMO Jonathan Kiman will lead Burberry’s global marketing team as the brand attempts to turn around plunging sales.
It’s possible to turn restructures from cost-saving crisis to strategic advantage
Secret MarketerRestructuring shouldn’t always be seen as a negative – it can be used as an opportunity to address fundamental issues and reset the position of marketing in the organisation.
Guinness on the ‘magic’ of intergenerational idea exchange
Charlotte RogersFrom talent spotting to prioritising mentoring, Diageo marketers Gráinne Wafer and Lauren McKay believe there’s lots to learn from colleagues at different career stages.
Fintech firm Revolut bolsters marketing leadership team
Josh StephensonAntoine Le Nel and Fiona Davies have both been promoted internally, as the brand looks to fuel its rapid global growth.
Help us build a picture of life as a B2B marketer
Marketing Week ReportersTake part! Marketing Week’s new State of B2B Marketing research is open.
Formula E CEO: ‘If you’re not evolving, you are going backwards’
Molly InnesFormula E’s CEO Jeff Dodds has an “always on” approach to restructuring, as it appoints Manchester United’s former top marketer Ellie Norman as its new CMO.
Behind Deliveroo’s decision to integrate marketing and product
Grace GollaschDeliveroo restructured in October as its top marketer believes “magic happens” when marketing and product are more closely aligned.
Corporate Training with the Mini MBA in Marketing
Invest in the power of your marketing team.
The Mini MBA will unite your team through one common language and one shared direction.
‘We’re trying to step change our marketing’: Inside Flutter Entertainment’s transformation plan
Molly InnesThe Paddy Power-owner wants to avoid teams marking their own homework as it forges a new centralised marketing function.
Lidl promotes internally for new marketing director
Niamh CarrollJoanna Gomer, who has been at the business since 2016, is tasked with continuing to drive the discounter’s “phenomenal growth”.
Why one scaleup business is investing in brand and its people to power growth
Molly InnesMarketing leaders should avoid taking a cookie cutter approach to hiring when eyeing up growth, says Tor Hunt-Taylor, marketing director at The Collective.
‘We’re cleaning it up’: Inside Aston Villa’s top to bottom club rebrand
Molly InnesFresh from qualifying for next season’s Champions League, Aston Villa is embarking on a complete club rebrand in a bid to go global.
Why Airbnb’s marketing leadership think in-housing and cross-functionality are best for brand
Molly InnesThe future of advertising is in-house, claims Airbnb’s top marketer Hiroki Asai.
Gap looks to ‘next chapter’ with return of CMO role
Charlotte RogersThe fashion retailer has appointed former PepsiCo and Nike marketer Fabiola Torres as its new global CMO, a position left open since 2022.
PepsiCo names former Kraft Heinz marketing boss as Europe CMO
Grace GollaschFormer Kraft Heinz CMO Paula Marconi has joined PepsiCo to help “strengthen” its market presence across Europe at a “pivotal time” of driving change and growth.
Allianz creates new marketing role highlighting ‘passion’ for brand
Josh StephensonThe financial services firm is bolstering its brand marketing capabilities with the creation of a new role dedicated to growing its “market visibility”.