Marketing recruitment intent slows as cost concerns put brands off
Molly InnesExclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.
Sky Broadband and Sky Mobile have a new home – Sky Connectivity. Marketing director Sunny Bhurji believes joining two different marketing teams together is a perfect learning opportunity that will help them eye up growth.
An ego trip for leaders or a reasonable adjustment post-Covid? Marketers discuss the mounting pressure to return to the workplace.
Despite pressure building for marketers to return to the workplace, more than half recognise the importance of hybrid working.
The largest chunk of respondents to a Marketing Week poll suggest one to three days in the office is the right amount.
Is the push for increased office working a route to better work and stronger promotion chances, or a naive attempt to fix broken company culture?
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Facilitating face-to-face collaboration is the main driver for returning to the office, with employee mental health further down the agenda.
The majority of marketers have noticed a shift towards returning to the office, but while some leaders say it’s more productive to be in person others argue being fully flexible helps brands attract the best talent.
Most marketers (64.6%) work for brands taking a hybrid approach to work, with three days a week in person the most common arrangement.
The bank’s marketing director Dan Sherwood is being promoted to lead the newly merged marketing team.
Current global CMO Brady Brewer has been promoted to CEO of Starbucks’ international business.
From the persistent data skills gap to rampant restructuring, the Marketing Week Career & Salary Survey reveals how teams are evolving in 2024.
Few brands are growing their marketing teams, and all-female functions are rarer still. While PatPat’s lead marketer Ranu Coleman didn’t intend for it to be an all-female team, there have been some unexpected benefits.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here