Google: Brand advertising push fuelling YouTube growth
Matthew ValentineBrand advertising – rather than direct response – driving YouTube revenue, says Google, which credits AI innovation for second quarter growth.
Brand advertising – rather than direct response – driving YouTube revenue, says Google, which credits AI innovation for second quarter growth.
By being “scrappy” and avoiding the conventional, Xbox helped Bromley FC get promoted to the Football League for the first time in its 152-year history, while tripling the number of people who downloaded Football Manager 2024.
Joining education platform Udemy as CMO a year ago with a goal to drive brand awareness, Genefa Murphy convinced the business to explore sports partnerships.
TikTok’s global marketing boss says marketing continues to be a “focal point” for business success and highlights how to approach the C-suite.
TikTok is on a mission to move beyond brand awareness and focus on brand building, aiming to reshape perceptions of those not on the app, says the brand’s global head of marketing.
Deliveroo restructured in October as its top marketer believes “magic happens” when marketing and product are more closely aligned.
With a partnership spanning over a decade, EE and Saatchi & Saatchi discuss trust, challenging perspectives and the power of tenure in a crisis.
EE launched its biggest brand campaign in a decade last year after transitioning from mobile business to a broader service-led model, which its marketing boss says is driving consideration, awareness and purchase intent.
The graphic design platform is focused on building its brand awareness across the world as it looks to develop its B2B business.
Lenovo’s marketing VP Emily Ketchen highlights three ways marketers can better communicate with finance.
Consistent use of a “red thread” of brand identity is bearing fruit for the brand, says director of marketing Aislinn O’Connor.
Recently promoted to chief brand officer, Maria Koutsoudakis says Vodafone is in a strong place to be pulling on its marketing levers with a new brand platform.
According to a YouGov survey, 81% of respondents are concerned about the trustworthiness of online content, compared to 73% who are concerned about the prevalence of AI-generated content.
Marketers should look for allies in their businesses and speak the language of the boardroom, says Three UK’s head of marketing and communications Chris Gough.
Pelosi joined the tech giant in 2022 after stints at EY and Wirpo.