Sky on how it plans to disrupt a ‘grudge purchase’ market
Josh StephensonSky Protect is the latest push from Sky into a new market, this time home insurance. Its top marketers talk about where its confidence in disruption comes from.
Social media ad spend drops for the first time
Niamh CarrollThe sharp decline in spend in the second half of 2022 coincided with social media companies such as Meta and Snap reporting declining demand from advertisers.
Samsung on dialling up its ‘immersive’ focus for post-pandemic retail
Niamh CarrollThe success of retail experiences can’t be judged purely on the number of sales made, says Samsung UK’s marketing and omnichannel director Annika Bizon.
Marketing Week Top 100 2022: The top marketers in media and telecoms
Lucy TesserasMarketing Week reveals the top 10 marketers in media and telecoms, part of our Top 100 Most Effective Marketers, sponsored by Tag.
Marketing Week Top 100 2022: The top marketers in consumer goods, tech and automotive
Lucy TesserasMarketing Week reveals the top 10 marketers in consumer goods, technology and automotive, part of our Top 100 Most Effective Marketers, sponsored by Tag.
How Oddbox grew its brand on a startup’s budget
Michaela JeffersonBy investing in media beyond Facebook and Instagram, shifting its messaging and moving towards integrated campaigns, Oddbox was able to boost brand awareness and salience, and achieve its best month for customer acquisition.
Spotify’s top marketer on ‘building a village’ to support her career
Michaela JeffersonThe support of colleagues past and present has led Taj Alavi through a career of mammoth brands, including Instagram, Uber and Spotify.
Tesco Mobile on how pulling closer to the Tesco masterbrand has ‘shifted the dial’
Niamh CarrollTesco Mobile has increased its customer base by more than 10% since launching the ‘Supermarket Mobile’ platform, but the brand’s chief customer officer Rachel Swift says there is still plenty of headroom to grow among Tesco customers as it launches its latest campaign.
Snap to ‘substantially’ reduce marketing spend amid staff cull
Charlotte RogersSnap plans to reduce investments not directly connected to its strategic priorities, including cuts to its hardware and games products, and scrapping Snap Originals.
Peloton to reinvest in building awareness after significant cost cutting
Michaela JeffersonClaiming its brand remains in “exquisitely good” health, Peloton plans to invest in growing awareness of its new products and initiatives which target a broader customer base.
How Spotify reorganised its marketing team to enable more ‘nimble’ creativity
Michaela JeffersonSince restructuring in February, Spotify has been able to roll out almost weekly initiatives across its 10 key markets, according to the audio platform’s top global marketer.
Snap CMO Kenny Mitchell on the power of working for brands you love
Michaela JeffersonFrom action sports and NASCAR to PepsiCo and McDonald’s, Snap’s top marketer has risen through the ranks working for brands that are “tailwinds” for him.
‘Social media is broken’: Meet the platforms forging a new path
Molly InnesA wave of platforms are hoping to take social media in a new direction, mixing community and wellbeing with revamped funding models.
Intel’s CMO on why a B2B marketing career is now ‘really exciting’
Michaela JeffersonThe role of marketing in B2B is becoming “much bigger”, says Intel’s Karen Walker, making it a great opportunity for marketers looking for a challenge.
How Intel is ‘reigniting’ its brand as it preps for ‘massive growth’
Michaela JeffersonIntel feels “bullish” about its future, CMO Karen Walker says, as it invests behind its brand to support its “massive growth trajectory”.