Ted Baker considers axeing marketing role

Fashion brand Ted Baker is considering scrapping its top marketing role following the departure of head of marketing Sally Woodyatt to join retailer Marks & Spencer to work on its menswear range.

She will report to the retailer’s head of menswear marketing, Susan Aubrey-Cound.

It is not known when Ted Baker will make a decision on the role. The marketing department will be overseen by marketing manager Amy Benson in the meantime.

The brand’s chief executive, Ray Kelvin, does not believe in the use of PR or marketing and it does not use traditional methods of advertising.

This year, the brand is focusing on developing in the US market.

It already has a joint-venture store in New York and two wholly owned outlets in Miami and San José and is expected to develop further stores. It is also available in Bloomingdale’s nationwide.

It opened its largest store in London’s Covent Garden last December, which is the first store to carry the full range of Ted Baker brand extensions, as well as its men’s and women’s clothing ranges.

It has developed into a number of different areas, including bed-in-a-box linen sets, eyewear, watches and toiletries.

It also offers a range of childrenswear under the Teddy Boy and Teddy Girl brands.

Ted Baker uses a variety of quirky marketing strategies in place of advertising campaigns, including seasonal window displays.

It has about 20 shops across the UK. It will announce its preliminary full-year results on March 25.


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