High street fashion brand Ted Baker has created its first ever virtual store and could soon roll out the concept across its estate according to brand communications director Craig Smith.
Ted Baker is introducing new 24/7 beacon technology to its Westfield White City store that enables customers to communicate with in-store mannequins via their smartphones as the creator predicts the technology can become commonplace within UK retailers.
Asos saw 50% of its sales come through a mobile device in February, with the online fashion retailer reporting 3.2 million downloads of its mobile app in the six months to 29 February.
Make time, think beyond marketing and put customers above all else – we asked some of the world’s leading marketers to share one piece of advice that has worked for them.
With 47% of the public saying menopause is still a taboo topic, marketers are fighting to raise awareness of the symptoms and take the pressure off women, enabling them to enjoy fulfilling careers well into their 50s and beyond.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
There are now more marketing roles available than candidates to fill them, which is pushing salaries up and creating a “war for talent”.