High street fashion brand Ted Baker has created its first ever virtual store and could soon roll out the concept across its estate according to brand communications director Craig Smith.
Ted Baker is introducing new 24/7 beacon technology to its Westfield White City store that enables customers to communicate with in-store mannequins via their smartphones as the creator predicts the technology can become commonplace within UK retailers.
Asos saw 50% of its sales come through a mobile device in February, with the online fashion retailer reporting 3.2 million downloads of its mobile app in the six months to 29 February.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the rise of Liquid Death in a cluttered category to the level of marketing team restructures, it’s been a busy week. Here is my take.
P&G is aiming to build its brands and the categories in which they operate through meaningful innovation, CEO Jon Moeller says.
The professionalisation of marketing has brought many benefits – but that innate ability to spin a yarn to capture the attention of the board has been left in the past.
Following a ‘surprise’ two-year high last month, consumer confidence has fallen.