Why Ted Baker’s Ray Kelvin is not your average CEO
Ted Baker’s energetic founder Ray Kelvin refuses to show his face in public and believes shoppable film will change marketing “forever”.
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Ted Baker founder: ‘The public hates to see CEOs like Sir Philip Green flaunting their wealth’
Thomas HobbsHaving a famous CEO – in the mould of a Mike Ashley or Sir Philip Green – can hurt the way the public perceives a brand, according to Ted Baker founder Ray Kelvin.
Jo Malone on refreshing the retail experience
Charlotte RogersThe fragrance entrepreneur is reinventing retail for the second time with Jo Loves.
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How VR and real-time data are changing shopping
Jonathan BaconPhysical stores are being transformed as virtual reality and real-time data enable retailers to offer immersive experiences and adjust the shopping environment.
Wonder Woman 1984’s release could determine the future of cinema
Mark RitsonWith movie studios determined to shift film releases to their own streaming platforms, the blockbuster’s December launch will show if cinema remains a viable distribution channel.
How Cath Kidston is rethinking its business to be digital-first
Charlotte RogersThe British lifestyle brand is coming back from administration fighting, with a digital strategy based on five key objectives.
Why Toyota used an old name to bring new technology to drivers
Matthew ValentineToyota targeted mainstream drivers wary of new tech and reluctant to be early adopters.
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How one marketer is navigating redundancy
Molly FlemingTravel marketer Will Weeks shares the lessons he’s learnt from being made redundant and the job hunt routine that keeps him sane.