Why Ted Baker’s Ray Kelvin is not your average CEO
Ted Baker’s energetic founder Ray Kelvin refuses to show his face in public and believes shoppable film will change marketing “forever”.
Ted Baker’s energetic founder Ray Kelvin refuses to show his face in public and believes shoppable film will change marketing “forever”.
Having a famous CEO – in the mould of a Mike Ashley or Sir Philip Green – can hurt the way the public perceives a brand, according to Ted Baker founder Ray Kelvin.
The fragrance entrepreneur is reinventing retail for the second time with Jo Loves.
Physical stores are being transformed as virtual reality and real-time data enable retailers to offer immersive experiences and adjust the shopping environment.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the need for brand diagnosis ahead of setting strategy to Premier Food’s investment in brand, it’s been a busy week. Here is my take.
Consumers are comparing brands across sectors more than ever, fuelling Ford’s appetite for innovation. This will become even more essential given the move to electric vehicles is a “huge brand switch moment”, says marketing boss Pete Zillig.
As brands increase influencer marketing spend, it is vital to be able to accurately quantify the return on that investment.
The algorithms of big tech firms favour big brands, meaning they are at an unfair advantage over their smaller competitors. But more meritocratic algorithms would be better for small businesses with a quality product and the economy.