Why Ted Baker’s Ray Kelvin is not your average CEO
Ted Baker’s energetic founder Ray Kelvin refuses to show his face in public and believes shoppable film will change marketing “forever”.
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Ted Baker founder: ‘The public hates to see CEOs like Sir Philip Green flaunting their wealth’
Thomas HobbsHaving a famous CEO – in the mould of a Mike Ashley or Sir Philip Green – can hurt the way the public perceives a brand, according to Ted Baker founder Ray Kelvin.
Jo Malone on refreshing the retail experience
Charlotte RogersThe fragrance entrepreneur is reinventing retail for the second time with Jo Loves.
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How VR and real-time data are changing shopping
Jonathan BaconPhysical stores are being transformed as virtual reality and real-time data enable retailers to offer immersive experiences and adjust the shopping environment.
P&G CEO pledges ongoing support for marketing as brand spend ramps up
Manny PhamProcter & Gamble promises to maintain its investment in “brands that are winning” following the departure of CEO David Taylor, who credits innovation and superior brand communications for driving a 7% boost to net sales.
Avoiding burnout and brand extensions: Your Marketing Week
Lucy TesserasAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From helping employees avoid burnout to Diageo hailing marketing a “big driver” of the company’s performance, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Lego, Diageo, EasyGroup: 5 things that mattered this week and why
Marketing Week ReportersFrom Diageo’s focus on marketing effectiveness paying off to EasyGroup adding yet more brands to its stable, catch up on this week’s biggest marketing news.
Online advertising needs to transition from tracking to smarter context
Marketing Week PartnerMachine learning technology will power a revolution in advertising targeting and measurement that will allow brands to reach audiences while respecting privacy.