Why Ted Baker’s Ray Kelvin is not your average CEO
Ted Baker’s energetic founder Ray Kelvin refuses to show his face in public and believes shoppable film will change marketing “forever”.
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Ted Baker founder: ‘The public hates to see CEOs like Sir Philip Green flaunting their wealth’
Thomas HobbsHaving a famous CEO – in the mould of a Mike Ashley or Sir Philip Green – can hurt the way the public perceives a brand, according to Ted Baker founder Ray Kelvin.
Jo Malone on refreshing the retail experience
Charlotte RogersThe fragrance entrepreneur is reinventing retail for the second time with Jo Loves.
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How VR and real-time data are changing shopping
Jonathan BaconPhysical stores are being transformed as virtual reality and real-time data enable retailers to offer immersive experiences and adjust the shopping environment.
Coca-Cola demands its brands ‘earn the right’ to raise prices
Manny PhamCoke believes its brands should prove they are worth their price, as the beverage giant promises to “improve” the quality of its marketing investment by taking a more targeted approach.
Marketing trade bodies lament government’s ‘missed opportunity’ to address skills crisis
Michaela JeffersonFollowing today’s budget announcement, which unveiled skills funding, business rates relief and changes to alcohol duties, the DMA, MRS and AA are calling on the government to better support industry-led training programmes.
How to foster engagement and loyalty without compromising on price
Leona HeymerdinguerBy associating your brand with choice and offering rewards instead of discounts, marketers can build high-value, long-term relationships with customers.
Ritson and Hegarty endorse effectiveness of cinema in new global campaign
Michaela JeffersonWith audiences now returning to cinema in their millions, global cinema advertising association SAWA has launched a campaign to promote the effectiveness of the medium, backed by UK cinema bodies DCM and Pearl & Dean.