Pernod Ricard is trialling proximity based marketing tool iBeacons as part of ongoing efforts to grow its brands around how people socialise with one another through technology.
Heidi Taylor, director of public sector marketing at PwC explains how B2B businesses can better use social media. See her present at Marketing Week Live on 25 June. We all know by now that social media has been a real game-changer for marketers. Both the B2C and B2B buying journey has fundamentally changed and the vast majority […]
Budgets contracted at the fastest pace since the IPA Bellwether began more than 20 years ago, with all areas of marketing impacted.
The tech giant’s UK CMO Paul Bolt believes future success will be gained by staying “humble” and remaining optimistic about the challenges of a post-pandemic world.
PepsiCo may have cut its marketing spend during the coronavirus crisis, but it believes that has led it to “become better” at marketing as it focuses more on activities that generate higher ROI.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here