Heidi Taylor, director of public sector marketing at PwC explains how B2B businesses can better use social media. See her present at Marketing Week Live on 25 June. We all know by now that social media has been a real game-changer for marketers. Both the B2C and B2B buying journey has fundamentally changed and the vast majority […]
Not all publicity is good publicity, but as long as you don’t undermine your proposition or entirely alienate your market, the salience gained from a bad news story often outweighs any damage to brand image.
With a passion for business and economics forged in her teenage years, Michelle Peluso took her skill for thinking outside the box all the way to The White House, before swapping politics for entrepreneurship, tech and B2B in her current role as CMO at IBM.