Pernod Ricard is trialling proximity based marketing tool iBeacons as part of ongoing efforts to grow its brands around how people socialise with one another through technology.
Heidi Taylor, director of public sector marketing at PwC explains how B2B businesses can better use social media. See her present at Marketing Week Live on 25 June. We all know by now that social media has been a real game-changer for marketers. Both the B2C and B2B buying journey has fundamentally changed and the vast majority […]
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the value of gut instinct to evidence that narrow targeting does not work in B2B, it’s been a busy week. Here is my take.
From the FA unveiling a new look Three Lions to Gousto going on a hiring spree after proving marketing’s value and British Airways unveiling its recovery plan, here are some of this week’s biggest marketing stories.
The last 12 months have seen significant changes in consumer behaviour due to the pressures of Covid-19. Here are some of the most important for marketers.
As the airline launches its first TV campaign in two years, the brand says reinforcing consumer trust will be key to ensuring people choose British Airways for their first post-pandemic flight.