Telegraph and Debenhams launch women’s section

The Telegraph has partnered with Debenhams to launch a daily online women’s section aiming to break away from traditional newspaper female supplements that “moan and whine about the plight of being a women”.

Telegraph Wonder Women

The launch puts the Telegraph head to head with women’s sections from rival national newspapers, such as the Daily Mail’s Femail – which appears online and in print – and The Guardian’s Women.

Debenhams is the launch sponsor of “Wonder Women” and is currently advertising its Beauty Club Reward Card on the site.

Wonder Women will feature regular columns and content from Channel 4 News anchor Cathy Newman, who will write on politics; Bell de Jour writer Dr Brooke Magnanti on sex; and a “life” column from writer, actress and comedian Katy Brand.

Other sub sections include a parenting blog called Mother Tongue and Business.

It will be edited by The Telegraph’s former technology editor Emma Barnett.

Explaining why the section was dubbed “Wonder Women” Barnett says: “One: it’s playful and doesn’t take itself too seriously. Two: many regular womenfolk (not just the high-powered female CEOs of this world) feel as if they are wonder women, before even having children, as they continue to do the majority of the housework and ‘womanly chores’ gals always did – while keeping down a full-time job. And three: the name is a nod to wondering about things and wanting to learn about new people and stories – a propensity not restricted to women I must add.”



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