Telegraph marketing director leaves for luxury holiday operator
Telegraph Media Group’s marketing director Graham Horner has left the publisher for luxury holiday brand Scott Dunn.
Working as the brand’s sales and marketing director, Horner joins the company’s board and is responsible for marketing strategy and revenue across the group’s brands, which operate luxury beach, family, ski and villa holidays.
Andrew Dunn, Scott Dunn founder, says the company is “delighted” to have someone with Horner’s brand background join the team.
Horner first joined Telegraph Media Group in 2009 as loyalty director before being promoted a year later to marketing director, responsible for subscriptions, loyalty programmes, eCRM, customer data, insight and digital marketing.
In his time at the national broadsheet owner he helped lead The Daily Telegraph’s move to a metered paywall and oversaw the introduction of paid-for mobile apps.
Prior to joining Telegraph Media Group, he served as head of loyalty for the Coca-Cola company and was responsible for launching its digital rewards and CRM programme, Coke Zone. The rewards programme shut down last year.
He started his career at Dunhumby and has also held marketing roles at Nectar.
Horner’s departure from Telegraph Media Group last December came one month before The Daily Telegraph’s editor Tony Gallagher was made to leave the company as the business looked to move to the “next phase” of its digital transformation.
