Telegraph moves into magazines

The Daily Telegraph is gearing up to launch its first standalone consumer magazine next year.

The personal finance magazine, called Your Money, will be available from January 21 and will carry Daily Telegraph branding.

The Telegraph Group is planning to launch a raft of consumer magazines following the launch of Your Money.

Your Money, which will be published ten times a year, will cost &£3.50. The magazine will be published by Haymarket Publications, and the publisher will be Rupert Heseltine.

The Daily Telegraph already includes a section called Your Money, which will remain unchanged. The editorial team of the Your Money section will also work on the magazine.

Daily Telegraph enterprises director Alex Stitt says: “This is the first time that the Daily Telegraph has used its muscle in the consumer magazines market. Hopefully, this will be the start of a rolling programme of Telegraph-branded magazines.”

The paper recently announced that it is to scrap its weekly new media supplement, Dotcom Telegraph. The November 8 issue of Dotcom Telegraph will be the last.

Last month the Telegraph Group ended its long-standing relationship with J Walter Thompson and put its &£9m advertising account up for review (MW October 25).

The Financial Times is understood to be launching a weekly A4 supplement to replace its daily “management funds” section.

Nobody from the FT was available for comment as Marketing Week went to press.

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