Telegraph TV announces New Zealand Lamb as show sponsor

Telegraph Media Group (TMG) has launched a food programme called Five Minute Food for its online TV channel.

Presented by food writer Xanthe Clay, the show will be sponsored by New Zealand Lamb and offer viewers healthy recipes that can be prepared, cooked and served within five minutes.

Advertisements for New Zealand Lamb will run in the form of pre-rolls, video frames and display across the page. The ads will also push a competition to win a trip to New Zealand.

The sponsorship was handled by Total Media.

Peter Wallace, account director at Total Media, says: “Working with Telegraph TV has brought a new innovative dimension to the New Zealand Lamb campaign, combining both great placement and highly impactful creative. Initial results indicate that the partnership will be hugely successful.”

Telegraph TV is the home of the publishers’ online videos, from business bulletins to feature clips.

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