Teletext will launch its joint digital video and text service, the Information Channel, with ITN in November, featuring a split screen which carries a rolling news service.
Teletext commercial director Lawrence Lawson will operate in the same capacity across both the existing analogue and the new digital services. He also has senior responsibilities for marketing Teletext services.
The digital services will work on the SDN terrestrial multiplex and will be shown on both the Channel 4 and ITV multiplex.
The system will include ITN’s rolling news coverage which will take up a quarter of the screen, with text occupying the rest of the screen. The system is able to show ads in text-only, audio-only and the normal TV format.