Telewest Broadband is to revamp its digital packages in July to target any disillusioned satellite viewers.
NestlÃ© Rowntree has appointed Neil Ducray as its UK marketing director, to replace interim marketing director Sam Hunter.
The success of The Independent’s compact format has forced the hand of other broadsheets, but can The Guardian’s effort pay off?
Holiday FM and Capital Radio Group are launching a 24-hour English speaking station in Ibiza this week as part of a roll-out of stations across popular holiday destinations.
CEO Alex Mahon believes the broadcaster is “stronger” and more able to deliver on its purpose “than ever” as it transitions into a post-pandemic world, having successfully grown its digital platform and increased diverse representation.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Creative work can be made more efficient by minimising confusion in the review process and making responsibilities clear – and by adopting the right technology to help.
Experiential marketing has been on hold in the pandemic but, while expensive to invest in, experiences are important to consumers, so brands should let their imaginations fly again.