Telewest Broadband is to revamp its digital packages in July to target any disillusioned satellite viewers.
NestlÃ© Rowntree has appointed Neil Ducray as its UK marketing director, to replace interim marketing director Sam Hunter.
The success of The Independent’s compact format has forced the hand of other broadsheets, but can The Guardian’s effort pay off?
Holiday FM and Capital Radio Group are launching a 24-hour English speaking station in Ibiza this week as part of a roll-out of stations across popular holiday destinations.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.