Tennent’s to sponsor Old Firm

Beer brand Tennent’s is set to replace rival Carling as sponsor of Scottish Premier League giants Rangers and Celtic.

It is understood the C&C Group owned drink is on the verge of signing a deal with “The Old Firm” to become their shirt sponsor.

Carling’s deal expires at the end of the current season with Tennent’s reportedly favourites to step in after its sponsorship of the Scottish national team ends in the summer.

C&C bought Tennent’s from Anheuser-Busch InBev, describing the lager as an “iconic leading brand”.

Tennent’s, which also sponsors music festival T in the Park, is Scotland’s leading lager brand where it accounts for 55% of all lager sold to the Scottish on-trade in terms of volume and around 30% of the Scottish off-trade.

The lager brand says it does not comment on speculation, while Rangers says it is negotiations with a number of parties.



    Leave a comment