Marketoonist on the tension of data-driven creative
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
International round-up: US TV giants cut ads & the trial aimed at reducing ad fraud
Leonie RoderickPlus why the Australian ad watchdog says it won’t consider complaints for ads about legalising same-sex marriage and Nielsen adds Facebook, YouTube and Hulu views to its digital ratings.
Star Wars, Vodafone, Volkswagen: Everything that matters this morning
Marketing Week ReportersWe round up all the important marketing, advertising, media and digital news from around the world.
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Ikea, Game of Thrones and the power of ‘reactionary’ marketing
Thomas HobbsAs its Game of Thrones costume guide goes viral, Ikea’s UK marketing boss says taking a “reactionary” approach to marketing can go a long way.
CMO risk-taking, digital marketing jobs, budgets: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Bringing digital under marketing’s remit and mentoring Gen Z: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the marketing community rallying to support those who have lost their jobs to Domino’s bringing digital under marketing’s remit, it’s been a busy week. Here is my take.
How Refinitiv smashed its SEO target during domain migration
Matthew ValentineChanging its name and launching a new website presented Refinitiv with a tough SEO challenge, but after generating 20 million links in one year, it was a challenge the brand met head on.
Boohoo, Debenhams, Asos: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.