Marketoonist on the tension of data-driven creative
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
International round-up: US TV giants cut ads & the trial aimed at reducing ad fraud
Leonie RoderickPlus why the Australian ad watchdog says it won’t consider complaints for ads about legalising same-sex marriage and Nielsen adds Facebook, YouTube and Hulu views to its digital ratings.
Star Wars, Vodafone, Volkswagen: Everything that matters this morning
Marketing Week ReportersWe round up all the important marketing, advertising, media and digital news from around the world.
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Ikea, Game of Thrones and the power of ‘reactionary’ marketing
Thomas HobbsAs its Game of Thrones costume guide goes viral, Ikea’s UK marketing boss says taking a “reactionary” approach to marketing can go a long way.
The rise of buy now, pay later and sorting out the ‘messy middle’: Your Marketing Week
Sarah VizardRussell is away so it’s my turn once again to offer a view on the week’s biggest stories. From the rise of ‘buy now, pay later’ brands to NatWest trying to sort out its “messy middle”, it’s been a busy week. Here’s my take.
Coca-Cola, tech giants, Christmas ad spend: 5 things that mattered this week and why
Marketing Week ReportersFrom Coca-Cola’s move into hard seltzer to NatWest’s ‘messy middle’ problem here’s everything you need to know this week.
How Tesco used social media to drive emotional resonance
Matthew ValentineTesco achieved consumer engagement and sales uplift by putting an emotional spin on a price-driven campaign
NatWest’s new CMO on purpose, leadership and making banking more human
Sarah VizardIn her first interview since taking on the top marketing job two months ago, Margaret Jobling says she is focused on bringing the company’s purpose to life while finding ways to improve the customer experience and marketing effectiveness.