Tequila tipped to win Domestic & General account

Domestic-&-General.gifTequila is tipped to win the integrated pan-European advertising account for Domestic & General, the UK’s largest provider of warranties for domestic appliances.

The agency pitched against a number of undisclosed agencies and it is not known if there was an incumbent. The AAR oversaw the review.
It is understood the appointment comes ahead of aggressive expansion plans by
Domestic & General, which is looking to move into new markets.

The company is already in some European markets and operates in Australia. Tequila is expected to focus on marketing activity in France, Italy, Germany and Poland.

In August, the company appointed Jonathan Grisdale as its dedicated international managing director with responsibility for leading its international team and developing its global business.

Domestic & General provides breakdown plans for over 100 appliance brands, over 2,000 independent high street retailers, banks and catalogue companies, and also operates a consumer service. Last year, it processed over 1.5 million claims.

The company has been operating for over 50 years and started out providing warranties for black and white televisions. It now caters for almost every household appliance, including washing machines, widescreen TVs and PCs.


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