Tequila/London poaches OgilvyOne creative chief

OgilvyOne’s long-standing executive creative director Cordell Burke is leaving the agency to take up a creative directorship at rival direct marketing shop Tequila/London.

Colin Nimick, currently creative director of customer relationship management (CRM) at OgilvyOne London, will step up to fill the gap left by Burke on his departure from the agency after 12 years.

During his tenure at OgilvyOne Cordell, who takes over the new role at Tequila/London in around eight weeks, headed a 50-plus strong department of art directors, designers and writers working with international clients including American Express, IBM and BP.

Prior to that, Cordell worked at Saatchi & Saatchi, Lowe Howard Spink, BMP and Benton & Bowles.

As successor Nimick, who takes a seat on the Ogilvy Group UK board, will assuming overall responsibility for the agency’s creative output working alongside OgilvyInteractive creative director Bo Hellberg.

Nimick, who has worked at Ogilvy for 16 years with a stint at BBDO Singapore in between, has carried out below-, through- and above-the-line activity for clients including Ford, American Express, DHL, Royal Mail and Unilever.

More recently he was closely involved with the group’s £50m pan-European easyJet business, working as part of the pitch-winning team on the account earlier this year (MW May 25).