Consumers will be able to book free, confidential, 20 minute sessions via Google video link through the Tesco Living website. The consultations, which will be available Monday to Friday between 10am to 7pm, will feature chats with ‘expert’ beauty and make up artists, with Hayley Carr from award-winning blog londonbeautyqueen.com among them.
After each session, consumers will receive an email from their respective beauty expert with links to recommended Tesco make-up and beauty products.
The partnership between Google and Tesco, which was devised by the supermarket’s digital agency Zone, is part of a drive to make Tesco’s online services more personal.
“The launch of beauty hangouts as part of our marketing strategy will continue to drive the growth of the beauty category within Tesco,” says Mark Baxter, global category marketing manager at Tesco.
“The Online Beauty Consultations allow us to offer a personal, expert service outside the store environment in a way which also reflects the democratic nature of the brand.”
Zone CEO Jon Davie says research showed that Tesco consumers prefer to research beauty products online before purchasing, and says the consultations will address this growing shopping trend.