Tesco handed fillip as share stabilises

Tesco has been handed a further fillip after industry data showed the retailer matching market growth for the first time since 2011.

Tesco

Tesco latest ad push highlights online shopping.

Tesco has maintained its market share of 30.4 per cent from the same period last year and registered 3.3 per cent sales growth – matching the sector average – for the 12 weeks ending 20 January, according to Kantar Worldpanel.

The news follows Tesco’s 1.8 per cent rise in same store sales in the six weeks to 5 January.

Meanwhile, Morrisons continues to struggle registering a 1.7 per cent fall in sales growth and a drop in market share to 11.9 per cent, down from 12.5 per cent a year ago.

The strongest performance continues to come from the discount and premium ends of the market with Aldi (28.2 per cent), Lidl (10 per cent) and Waitrose (8 per cent) posting growth well above the sector average.

The Co-operative Group has also reported improved performance with sales growth of 0.9 per cent during the period, after registering declines throughout 2012. Its market share fell from 6.4 per cent to 6.2 per cent.

Sainsbury’s reported sales growth of 3.2 per cent and a slight dip in market share from 17 per cent to 16.9 per cent.

Edward Garner, director at Kantar Worldpanel, says: “These positive results are a sign of stabilisation for Tesco as the retailer gets back on track with its customers.  However, this improvement has put some pressure on the rest of the big four.”

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