Tesco highlights innovation to calm City

Tesco is introducing a series of videos highlighting innovation across the business in a bid to rebuild consumer trust and calm city nerves ahead of its half year results next week.

Tesco virtual shop

The first short film outlines technological innovations that Tesco is exploring and developing to “make the shopping trip easier, more fun and enjoyable”, according to Tesco chief information officer Mike McNamara who presents the video.

McNamara says the supermarket plans to introduce micro-home shopping which will see single items delivered to customers’ homes within the hour and interactive screens and tables that will deliver personalised content to customers based on Clubcard data.

It also hopes to introduce a camera capability to its app that will allow customers to add items to their shopping list by taking a photo of the product.

Tesco hopes the videos will demonstrate the progress it is making in technology, innovations and service to both consumers and the CIty. The initiative follows the launch of Tesco’s Talking Shop blog last week – designed to improve transparency in the business and build trust in its people.

Senior management figures, including CEO Philip Clarke and Ken Towle, online food and internet retailing director will post updates to “examine what we are doing, explain what we are thinking and how we see the world.”

Tesco is expected to report a fall in profit and flat sales growth when it reports its half year results on Wednesday (3 October). The Financial Times reports that analysts including Clive Black of Shore Capital expect a 12 per cent fall in profit – its first decline since 1994 – as a result of Tesco’s £1bn investment in stores, service and marketing.

The flat sales growth forecast, however, would represent and improvement following Tesco’s falling sales dips in the previous three quarters.

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