Tesco introduces ‘Just Discovered’ brand

Tesco has introduced a brand mark to highlight exclusive products and differentiate its product range from rivals.

/g/q/l/justdiscovered160.jpg

The “Just Discovered” brand logo is likely to roll out across a number of products and categories in Tesco’s food range.

A spokesperson for the supermarket says “Just Discovered” will be used to highlight “new and innovative Tesco products and varieties”.

She adds that the logo will appear on products that have a “have a unique taste, flavour, appearance or texture”

It will also be used to highlight exclusive product lines that have been “developed/discovered” by Tesco’s expert growers as well as seasonal and local products that are only be available in selected stores.

The “Just Discovered” logo currently appears on a number of fresh produce such as Just Discovered British Red Wellington Tomatoes and Forestiere Mushrooms.

Recommended

/v/t/c/p18.jpg

Q&A: Rob Grimshaw, managing director, FT.com

Lucy Handley

A fearless FT pushes ahead in the changing media environment. The FT.com’s managing director Rob Grimshaw talks to Lucy Handley about its major internal cultural shift to take on digital challenges, the trials of turning visitors into subscribers and moving into apps without Apple. Marketing Week (MW): FT.com has 3.7 million registered users but just […]

/a/d/h/MarkChoueke.jpg

Google will stretch its marketers’ imagination

Mark Choueke

Google’s acquisition of Motorola’s Mobility division this week was an incredibly shrewd landgrab for the future. The move not only ensures Google has the heavyweight patent protection that can safeguard its expansion plans for its Android operating system, but also enables Google to compete in yet another new sector. For while Google has previously made […]

Big Four face slowdown as discounters prosper

Rosie Baker

Morrisons is the only one of the Big Four supermarkets to grow its market share in the last three months, while discounters continue to outperform the rest of the sector, according to Kantar Worldpanel’s latest grocery share figures.

Knowledge Bank

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now