Why Tesco Mobile is ‘pulling closer’ to the masterbrand
With a new brand identity rolling out nationwide and a tie-up with Clubcard Plus already underway, Tesco Mobile CMO Rachel Swift believes bringing the business closer to the wider Tesco family is a savvy way to standout.
Tesco Mobile is hoping a new brand identity “pulling” the company closer to the Tesco masterbrand will help the business differentiate itself in the crowded mobile market.
The rebrand, which features a refreshed pulse logo, new use of brand colours and energetic visuals, is seen as a new way to bring the connection between Tesco Mobile and the wider Tesco family to life.
“It’s a hugely competitive market and becoming increasingly commoditised, so it’s absolutely crucial that Tesco Mobile creates a differentiated brand that helps us standout in that market and the brand identity is just the first step in that strategy and how we make sure we really cut through,” explains Tesco Mobile CMO, Rachel Swift.
“I believe that pulling us closer to the Tesco masterbrand and ensuring that the identity really cues quality and expertise is absolutely vital for us in the market. It’s just one step in the right direction.”
