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Tesco Mobile on how pulling closer to the Tesco masterbrand has ‘shifted the dial’
Tesco Mobile has increased its customer base by more than 10% since launching the ‘Supermarket Mobile’ platform, but the brand’s chief customer officer Rachel Swift says there is still plenty of headroom to grow among Tesco customers as it launches its latest campaign.
Tesco Mobile’s efforts to move closer to the Tesco masterbrand has “really helped shift the dial” across a number of key metrics, according to the brand’s chief customer officer Rachel Swift.
