Tesco offers cut-price TVs for World Cup

Tesco is to start selling thousands of televisions at the knock-down price of 99 in time for the World Cup.

The UK’s biggest supermarket has struck deals with manufacturers Amstrad and Fidelity to supply 24,000 TVs to 300 of the chain’s 550 stores from June 4, six days before the start of the month-long tournament.

Nearly 14,000 Fidelity 14-inch TVs will go on sale for 99, and 10,000 Amstrad 28-inch TVs will be sold for between 200 and 300.

The move is part of Tesco’s commitment to expand the non-food side of its business, but the company refuses to confirm if the sale of cheap TVs would become permanent.

In July and December, Tesco put on sale a handful of Amstrad TVs in a few of its biggest stores at 119 each, which sold in the space of hours. A company spokesman says: “They were running out of the stores.”

He adds: “Generally we are expanding the non-food side of the business.”

Earlier in the year, Tesco offered shoppers a limited range of Sony PlayStations and mini systems.

Recommended

Tuning in to car listeners

Marketing Week

There are 22 million cars in this country and the vast majority of them have a radio, which makes it unsurprising that in-car listening accounts for about a fifth of all listening hours. But who are the in-car listeners, and what do we know about their listening habits behind the wheel? Rajar surveys in-car listening, […]

EMAP Radio hires marketing directors for local stations

Marketing Week

EMAP Radio has appointed two group marketing directors who will oversee 17 of its local radio music stations. Brendan Moffett has been appointed marketing director across nine stations, most of which are branded Magic. The stations that fall inside Moffett’s remit include Magic 1548 in Liverpool and Piccadilly in Manchester. He will also have responsibility […]

Partners BDDH beats Burkitt to 3m Talking Pages brief

Marketing Week

BT-owned Talking Pages, a telephone version of Yellow Pages, has handed its 3m advertising account to Partners BDDH after a shoot-out with Court Burkitt & Company. The agency clinched the business this week for the 0800 600 900 service. Proposals from both agencies were put into research after the pitch list was cut from five. […]

Comments

    Leave a comment