Tesco pledges £1.3bn Christmas savings

Tesco has pledged to run a major Christmas campaign that will save customers £1.3bn with festive promotions and Clubcard deals.

The supermarket says that when spread across its 16 million Clubcard members, it means typical households could save more than £80 each. Its agency of record The Red Brick Road will be behind ads. Previous Christmas ads have included celebrities such as the Spice Girls, Des O’Connor.

Price cuts and promotions will top £800m. Between now and Christmas Tesco says it will slash prices and offer buy-one-get-two-free deals on a wide range of groceries and up to half price on small electricals, TVs, toys, bikes and Christmas decorations.

Tesco will also run the Big Christmas Exchange whereby Clubcard members will receive vouchers in their November statement to allow them to double the value of their points, on top of the double points they already receive. It expects Clubcard members to double some £50m in vouchers.

The November statement will be Tesco’s biggest ever, giving away £200m vouchers. Tesco will also issue an extra December Clubcard statement that will top up the Christmas kitty by a further £70m.

It follows The Big Clubcard Voucher Exchange in August.

Tesco commercial and marketing director Richard Brasher says: “We know customers are feeling the pinch right now but that’s all the more reason to make sure everyone can enjoy this special time to the full.

“We will offer the best value in the marketplace at a time when many households are looking to make savings. The £1.3 billion in real value we’re giving to customers this Christmas is a great way of saying thank-you – customers know that no-one tries harder for them all year round than Tesco.”

Tesco’s previous Christmas ads have included celebrities such as the Spice Girls, Des O’Connor. Its agency The Red Brick Road will work on the ads.

Last year Tesco brought forward its Clubcard rewards to give shoppers extra spending power during the festive season.

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.



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