Tesco Race for Life ad stars Paula Radcliffe

Tesco has signed British marathon runner and Olympian Paula Radcliffe to star in its first TV ad campaign to support its partnership with Cancer Research UK’s Race for Life.

/b/i/j/CancerResearchTesco.jpg

The advertising campaign features the Tesco ’family’ played by Fay Ripley and Mark Addy (pictured), and aims to recruit more than 1 million women to sign up to the 5K fundraising event, and raise £80m for the charity.

The TV ad, funded by Tesco, is the first time the supermarket has run TV spots to support Race for Life in its 10-year partnership with the event.

The TV campaign breaks on 21 February and will be supported with print, digital and Tesco Clubcard activity and on Tesco.com, in stores and in the Tesco Magazine.

Recommended

Q+A: Elisa Steele and Mollie Spilman

Josie Allchin

Click here to read the cover feature: Yahoo! The comeback kid?Click here to read what other marketers had to ask Elisa Steele, Yahoo! chief marketing officer and Mollie Spilman, senior vice-president of global business-to-business marketing Yahoo! Chief marketing officer Elisa Steele and senior vice-president of global business-to-business marketing Mollie Spilman answer questions from Marketing Week. […]

Comments

    Leave a comment