Tesco has reported an increase of 7.6 per cent in like-for-like UK sales, excluding petrol, for the seven weeks to January 8. Group sales were up 13 per cent for the same period. The retailer is also planning non-food outlets to challenge high street rivals.
With the launch of Bud Light Seltzer, Budweiser wants to use its trademark humour to demystify hard seltzers and become a leader in the nascent UK category.
As it launches its first product-focused campaign to drive awareness and consideration, head of brand Rachel Kerrone explains why Starling will not use an “off the shelf” approach to advertising.
Founded by Direct Line’s Mark Evans, the Sprintathon has been revived to “welcome back” the UK marketing industry post-Covid while raising funds for Stand Up to Cancer.
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