Tesco has reported a 17.6 per cent rise in pre-tax profits to &£1.7bn for the year ending February 28, and an 18.7 per cent growth in turnover to &£33.6bn.
There’s increased competition from employers for junior marketers, so to boost the chances of holding onto their brightest talent, CMOs need to rethink unconscious habits.
Coke believes its brands should prove they are worth their price, as the beverage giant promises to “improve” the quality of its marketing investment by taking a more targeted approach.
Following today’s budget announcement, which unveiled skills funding, business rates relief and changes to alcohol duties, the DMA, MRS and AA are calling on the government to better support industry-led training programmes.
By associating your brand with choice and offering rewards instead of discounts, marketers can build high-value, long-term relationships with customers.