Tesco signs Paula Radcliffe for Race for Life event
Tesco has signed up long-distance runner and women’s London Marathon winner Paula Radcliffe to take part in Cancer Research UK’s Race for Life event, which the company sponsors.
Tesco has signed up long-distance runner and women’s London Marathon winner Paula Radcliffe to take part in Cancer Research UK’s Race for Life event, which the company sponsors.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.