Tesco, the UK’s largest food retailer, has thrown plans for a national ‘traffic light’ food-labelling scheme into chaos by rejecting the Government’s preferred option of printing red, amber and green health warnings on packaging. The retailer intends to introduce a food-labelling system that puts key nutritional information on the front of packs.
Every Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. From the woes of the casual dining sector to the purpose of John Lewis, it’s been a busy week on marketingweek.com. Here is my take.
Marketing Week reveals the top 10 marketers in regulated industries, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
From John Lewis overhauling its brand purpose and Morrisons’s new CMO to the Marketing Week Masters Awards, catch up on all the biggest marketing news from the week gone by.
An increasing number of high street restaurants are looking to take their products into supermarkets, but with so much competition on shelf how do you stand out?