Tesco Personal Finance is to advertise on the spines of Yellow Pages. This is the first time Yellow Pages has offered the space as media. The agreement is for two years.
A food manufacturer claiming to be the first to make low-carbohydrate food specifically for UK tastes has launched a range of nut-and-seed bars aimed at the impulse market. Go Lower Carb Counters nut-and-seed bars will go on sale later this month.Go Lower plans to produce a range of natural whole foods aimed at consumers who […]
Bartle Bogle Hegarty has created the last advertising campaign to feature Hollywood hard-man Samuel L Jackson for Barclays Bank. Barclays is now working with the agency to develop a new direction for its advertising. The bank says the continued use of Samuel L Jackson could have led to him being identified as the face of […]
Consumers in both the UK and US are viewing advertising with an increasing cynicism, and only long-term planning can deflect this trend, says Alan Mitchell
Although the concept of ‘brand love’ was overused and went out of fashion, it remains an insightful way to consider consumers’ attitudes towards brands.
Attracting sponsors from Lego and Starling Bank to Pandora and LinkedIn, women’s sport is revving up for a record year fuelled by the return of the Euros.
With 26% of budgets being wasted on poor briefs and misdirected work, a new guide has been devised to help marketers deliver better briefs.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.