Tesco to build global F&F brand

Tesco has partnered with a Saudi Arabian retail group to build a franchise operation for its F&F clothing brand as part of its strategy to turn the fashion label into a global brand.

/y/y/q/tescofandf160.jpg

The supermarket has partnered with the Fawaz Alhokair Group, the largest shopping mall owner in Saudi Arabia, and is exploring further franchise opportunities elsewhere.

Tesco plans to work with local partners around the world to grow the F&F brand in other markets through stand alone stores and shop in shops within department stores and hypermarkets.

The first standalone store for F&F opened in Prague in 2010 and a second opened in the Czech Republic last year.

The supermarket says: “The move supports Tesco’s long-term strategy to grow highly valued international brands. Using the franchising model enables Tesco to accelerate the growth of its F&F brand on a much wider scale. The F&F vision is to become the world’s leading brand of affordable fashion.”

F&F is already available in 11 countries and is worth £400m in central Europe.

Recommended

/b/n/n/Rosie8.jpg

The future of stores is not in sales

Rosie Baker

Last year, online sales totalled £68bn – 16% more than the previous year. The growth of online sales is expected to slow down in 2012, with the IMRG and Capgemini predicting 13% growth this year, but that said, it seems as though all the growth in the retail sector in recent years is coming from […]

Michael

Make DM relevant and data laws won’t matter

Michael Barnett

This week I am going to take an unusual step and disagree with our esteemed news editor, Russell Parsons, who argues that direct marketing (DM) needs protection from impending data legislation. Whether marketers like it or not, change is coming and they should innovate rather than burying their heads in the sand. Amendments to EU […]

Comments

    Leave a comment