Tesco trials augmented reality in retail stores
Tesco is trialling augmented reality both in-store and online in tests that let shoppers view 3D images of products on computer screens. Read the full story here.
Tesco is trialling augmented reality both in-store and online in tests that let shoppers view 3D images of products on computer screens. Read the full story here.
Clear Channel UK, the outdoor media firm, is bringing together its digital ad sites to create the UK’s first digital-only outdoor media network in a bid to give advertisers more creative and interactive opportunities and grow digital revenue.
Burberry has hailed its decision to switch the majority of its marketing spend to digital after reporting revenue increased 29% in the first half of its financial year.
Like it or not, Christmas has landed. Seasonal trading patterns, daily monitoring of sell-through on seasonal stock, gossip about everybody’s Christmas ads, staff holiday cover planning, office Christmas party politics and a raft of invites from agencies offering festive hospitality are now part of our daily working lives until the new year. Not that I’m […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.