Tesco is trialling augmented reality both in-store and online in tests that let shoppers view 3D images of products on computer screens. Read the full story here.
Clear Channel UK, the outdoor media firm, is bringing together its digital ad sites to create the UK’s first digital-only outdoor media network in a bid to give advertisers more creative and interactive opportunities and grow digital revenue.
Burberry has hailed its decision to switch the majority of its marketing spend to digital after reporting revenue increased 29% in the first half of its financial year.
Like it or not, Christmas has landed. Seasonal trading patterns, daily monitoring of sell-through on seasonal stock, gossip about everybody’s Christmas ads, staff holiday cover planning, office Christmas party politics and a raft of invites from agencies offering festive hospitality are now part of our daily working lives until the new year. Not that I’m […]
Health and sustainability are the key focus of Innocent’s ‘Little Drinks, Big Dreams’ campaign, as group marketing director, Kirsty Hunter, says it is more important than ever to highlight best practice.
Marketers are equally keen to move jobs, new research reveals, as career expectations change to reflect the fundamental shifts brought about by the pandemic.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The Anyday range has been described as a “critical element” in the retailer’s £800m turnaround strategy, as it looks to appeal to a broader group of shoppers with competitive prices.