Tesco has refreshed its iconic ‘Every Little Helps’ slogan for the first two TV ads from its partnership with BBH, with CMO Michelle McEttrick insisting that the supermarket brand has achieved a “clearer point of view” from the comedic new creative.
As Tesco becomes the first UK supermarket to offer an immediate price match at the tills, Marketing Week caught up with chief customer officer Robin Terrell to find out the rationale behind the scheme and how the former ecommerce man is finding the move into marketing.
Tesco has hired former Barclays CMO Michelle McEttrick as its new group brand director as the retailer continues to shake up its marketing department under new boss Dave Lewis.
Former Costa Coffee CMO Sarah Barron has been appointed to lead the restructured team, filling the role which has been vacant since ex-McDonald’s marketer Emily Somers departed last March.
Direct-to-consumer brand Thinx challenged people to think differently about menstruation.
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Mastercard’s Raja Rajamannar set up a risk management function within marketing three years ago, which has enabled the business to better cope with the fallout of the pandemic.