Tesco’s new coupon policy will aid use

Tesco’s change of policy to no longer accept coupons which don’t match the product purchased will have a positive impact on the industry as a whole.

Coupons have become increasingly popular in recent times and research carried out over the last four years shows that coupon promotions are one of the fastest growing promotional sectors. For the first time since 2005 they have overtaken “instant win” offers as the promotional mechanic that major brands are most likely to seek fixed fee cover.

Tesco’s change of heart will have a bearing on all in the industry and push coupon promotion even further ahead of its counterparts as the preferred and ultimate promotional mechanic.

Martin Brinklow,
Head of sales, Fotorama

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