Tesla’s advertising U-turn and recruitment challenges: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk’s backtrack on advertising to lessons from Cadbury’s, it’s been a busy week. Here is my take.
“Twitter is highly dependent on advertising, so, here I am, never used advertising really before, and now have a company that’s highly dependent on advertising. So I guess I should say advertising is awesome, everyone should do it!” This from Twitter owner Elon Musk this week. More pertinently, Tesla boss and founder.