Rank Hovis McDougall has announced a radical management shake-up.
Colin Tether, marketing director of Manor Bakeries, has been appointed managing director of subsidiary James Robertson & Sons. He replaces Peter Owen-Ward, who is retiring.
Before joining Manor Bakeries in 1993, Tether was commercial director for the McVitie’s group.
He takes up the new role on May 1.
He will be replaced by Andrew Brown, currently marketing and strategy director of British Bakeries. This position will now be filled by Jane Brewin who moves across from Bisto Foods, where she is currently commercial director.
The sales and marketing function at Bisto will now come under the responsibility of managing director Gordon Plews. Last year the Bisto Kids were dropped from packaging.
A new 5m Hovis campaign will feature its youngest star – a 16-month-old boy. The advertisement, with the strapline Raised the Hovis Way, was created by DMB&B.
Rank Hovis McDougall also owns Paxo, Mr Kipling, Sharwood’s, Atora, Lyons and Just Juice. Manor Bakeries is a major own-label producer.