Tetley is revamping its decaffeinated tea brand, Tetley Decaf, with new packaging and an improved taste, to make it taste more like normal tea.
Bernie Ecclestone has lost his battle for control of the commercial rights to Formula One. A consortium of three investment banks, Bayerische Landesbank, JP Morgan and Lehman Brothers, won the case.
Watson Phillips Norman has been appointed by Sight Savers International to develop a direct-response campaign to attract new donors to the charity.
RHM Bread Bakeries is investing more than Â£10m in the Hovis brand to support the reformulation of the entire range, as it attempts to bolster its “healthy” proposition.
All marketers are desperate to claim emotional benefits for their brand, thinking these influence purchase, which leaves a wide-open opportunity for brands brave enough to go back to rational messages.
We arm you with all the numbers you need to tackle the week ahead.
Employees are increasingly taking a public stand against companies fostering discriminatory or toxic cultures, with Activision Blizzard joining BrewDog in the firing line.
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