Oil giant Texaco has appointed its first worldwide marketing co-ordinator to develop global marketing strategies.
Helen Clark has been transferred from her position as Texaco’s brand development manager in the UK to take up the new role based in New York. The move comes as Texaco unveils initiatives to develop its forecourt retail sites, an area Clark has been heavily involved in.
Last week the company announced plans to take full management control of its slimmed down network of 450 retail sites to encourage co-ordinated marketing.
Since 1992, Clark has been responsible for developing all Texaco’s UK marketing and brand strategies, its market research and retail store design. The creation of the Millennium Series of service stations with retail partners, including Pizza Hut and McDonald’s, has also been part of her brief.
In her new role she will act as a consultant to Texaco’s Corporate Planning, Economics and Quality department – the forward planning unit for Texaco’s downstream or non-exploratory activities.
“I will be responsible for developing Texaco as a worldwide brand,” says Clark, “and defining its positioning.” But the full brief is still being devised.
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