Texaco appoints global supremo

Oil giant Texaco has appointed its first worldwide marketing co-ordinator to develop global marketing strategies.

Helen Clark has been transferred from her position as Texaco’s brand development manager in the UK to take up the new role based in New York. The move comes as Texaco unveils initiatives to develop its forecourt retail sites, an area Clark has been heavily involved in.

Last week the company announced plans to take full management control of its slimmed down network of 450 retail sites to encourage co-ordinated marketing.

Since 1992, Clark has been responsible for developing all Texaco’s UK marketing and brand strategies, its market research and retail store design. The creation of the Millennium Series of service stations with retail partners, including Pizza Hut and McDonald’s, has also been part of her brief.

In her new role she will act as a consultant to Texaco’s Corporate Planning, Economics and Quality department – the forward planning unit for Texaco’s downstream or non-exploratory activities.

“I will be responsible for developing Texaco as a worldwide brand,” says Clark, “and defining its positioning.” But the full brief is still being devised.

– Sainsbury’s is opening a petrol station on the site of its Walthamstow Homebase, which will include a shop selling convenience goods.


A quest for successful relations

Marketing Week

There’s one story that you will be unlikely to read about in the pages of the marketing press. Yet it is probably the most important marketing story of the moment. Like cold war powers during the nuclear arms race, more and more major companies are retreating behind closed doors to rethink their marketing weaponry from […]


Marketing Week

It’s Britain’s second-largest advertiser, a company which just 11 years after privatisation has become a highly profitable international business with a market value of 24.5bn. Yet today BT faces unprecedented competition. Its core business – telephony – is under attack. And demand for a potentially lucrative new revenue stream – interactive multimedia services – remains […]

Ikea’s marketing head quits after ten months

Marketing Week

Swedish home-furnishings chain Ikea has lost its head of marketing as it launches its first national brand-building TV campaign. Ikea is seeking a new head of UK marketing to replace marketing manager Herman Gewert who leaves the chain this month for “family reasons”. Gewert quits the post after ten months. He will take up the […]


    Leave a comment