TfL in drive to encourage walking and cycling

Transport for London (TFL) is launching a green initiative to encourage Londoners to cycle and walk, in a bid to reduce pollution, ease congestion and encourage healthier lifestyles.


Londoners will be awarded points for every journey they make on foot or by bike, which will then be redeemable against a range of rewards including offers and discounts.

The free to join programme is scheduled to launch in spring 2012. A trial will launch later this year.

TfL has partnered with environmental agency Recyclebank to launch the scheme.

Recyclebank aims to encourage individuals to make more environmental choices by partnering with large organisations.

TfL and Recyclebank plan to develop an ad campaign to support the launch in 2012.



Morrisons launches £2m lottery

Rosie Baker

Morrisons has launched its latest effort to encourage shoppers in to stores with the launch of a lottery that gives customers the opportunity to win £100 every day.

Case Study: How Microsoft has tracked brain activity

Josie Allchin

Brain teaser: click here to read the cover feature about how the 21st Century is causing ’brain change’ in consumers, and why it matters to marketers Find out why Martin Lindstrom, neuromarketing expert and author of Buyology, thinks that the role of marketer will become obsolete Chief product officer at Bebo and co-founder of Xbox […]


    Leave a comment