Thames Water creates virtual town game to reduce waste

Thames Water has launched an online game that aims to encourage people to conserve their water use and engage with the brand in a “fun” way.

/k/t/x/ThamesWater.jpg

Waterwisely is an online interactive town that customers and non-customers can explore to learn about reducing their water bills and protecting the environment.

Thames Water customers can also use Waterwisely to order free devices to help reduce the amount of water they use in the shower and can share their progress in the game via Facebook and Twitter.

The utilities company says the game could help its 8.8 million customers save up to £75 off their energy bills each year.

Andy Freeman, head of digital communications at Thames Water, says: “We wanted to create something really unique and engaging for our customers that was fun, useful and creatively led – there is nothing else like this.”

“By creating innovative and fun communications, over time, we will enhance the brand reputation of Thames Water.”

He adds that Thames Water research says that more than 90% of people feel guilty about wasting water, so it was important the company developed a way to make them use less of it.

“[That] is why we have created something a bit different, rather than trotting out the same old water-saving tips.”

Thames Water worked with lead digital agency View PLC to develop the game.

Recommended

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now