That important personnel touch

I was stunned by the unnamed media analyst’s revelation in Helen Slingsby’s article “Saatchi moots his next move” (MW January 6) that “At the end of the day, there may not be any value in advertising beyond the people involved… if they leave, the investment becomes very risky.”

Quite so. I think most of us realised that some years ago.

Richard Gaunt

London W4


Signet reviews its advertising

Marketing Week

Jewellery group Signet, formerly Ratners, is reviewing its advertising in the wake of lacklustre Christmas sales. Marketing director Dianne Thompson, who joined the company last year from Woolworths, has spoken to a number of agencies and is drawing up a shortlist. However, the company would not indicate which agencies are on the list or the […]

Curtis Hoy picks up Two Way TV launch task

Marketing Week

Two Way TV has appointed promotions specialist Curtis Hoy to work on the consumer launch of the interactive TV system now scheduled for June. “Curtis Hoy’s brief is to devise activities including a roadshow and joint promotions with Radio Rentals and Granada to boost sales,” Two Way TV sales and marketing head Peter Cowie says. […]


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