That important personnel touch

I was stunned by the unnamed media analyst’s revelation in Helen Slingsby’s article “Saatchi moots his next move” (MW January 6) that “At the end of the day, there may not be any value in advertising beyond the people involved… if they leave, the investment becomes very risky.”

Quite so. I think most of us realised that some years ago.

Richard Gaunt

London W4

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